With a mission to inspire consumers, NIBE has announced sporting legend Freddie Ljungberg as its new UK brand ambassador. The former Arsenal and Swedish football star will work with the manufacturer to encourage homeowners to “Take The Step” towards energy-efficient, more sustainable homes.
Freddie Ljungberg’s journey - from growing up in Vittsjo in the Skane region of Sweden, a few miles from Markaryd, the town where NIBE was founded, to achieving global recognition as a football icon - makes this collaboration especially meaningful. Beyond his sporting success, Freddie has a strong personal connection to NIBE’s history: his grandfather was an engineer with close ties to NIBE from its inception.
Bridging the gap
Freddie expressed his enthusiasm for the partnership, saying: "I . . .
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