Navien is partnering with APP Plumbing and Heating as its exclusive UK distributor, to enhance product availability, improving distribution to benefit installers, merchants and homeowners across the UK.
Graham Parkes, commercial director at Navien, commented: “The partnership between Navien and APP Plumbing and Heating represents a significant move in our plan to expand our presence in both independent and national merchant markets. With APP Plumbing and Heating as our exclusive UK distributor, we’re able to maximise our independent distribution capabilities. We have sought a partner capable of providing the flexibility and rapid market response necessary for continued growth.”
With a long-term goal to drive growth across all product lines by ensuring widespread availability, APP Plumbing and Heating will be pivotal in building the Navien brand in the UK. A commitment to next-day delivery, and access to approximately 2500 independent merchants, means APP Plumbing and Heating is ideally positioned to increase Navien’s current market reach.
Supply chain benefits
Shane Knight, commercial director at APP, remarked: “Installers will significantly benefit from the increased availability of Navien products. The partnership ensures a seamless route to market, enabling independent merchants to take advantage of our next-day delivery, whilst boosting Navien’s brand awareness and ensuring installers can access the manufacturer’s full product range within 24 hours.”
With the manufacturer committed to delivering affordability, Homeowners are also set to benefit from easier access to competitively priced heating solutions . Merchants can also benefit from stable pricing and protected margins which should enhance their confidence in Navien’s products.
Independent merchants interested in stocking Navien products can also join the APP Plumbing and Heating network and become part of the supply chain.
Parkes added: “Through this partnership, we aim to achieve greater sales control and sustained growth. Leveraging APP Plumbing and Heating’s extensive experience and customer network will enhance our flexibility and competitiveness in the UK boiler market and its established reputation will help to drive our development, creating a mutually beneficial path for growth.
“Navien is committed to investing in customer service to grow sales and within our market organically. With APP Plumbing and Heating’s support, we can expand our reach and deliver exceptional products to more customers.”
Knight concluded by saying: “Navien’s advanced technology and expertise, combined with our strong partnership with their senior team, create a solid alliance. We’re excited to present Navien products to new and existing customers, supported by seamless next-day delivery and rapid stock access.
“We’ll streamline product inquiries and purchases, guarantee stock availability and provide robust merchant support. Our strong presence will effectively promote Navien products to a wider audience.”
Image credit: Navien