Vaillant rolls out marketing training for installers 

Vaillant has developed a series of short, on-demand smartTALKS that cover a wide range of practical marketing and business development themes and are hosted by a variety of marketing specialists. 

Vaillant has unveiled a series of bite-size, on-demand smartTALKS to help support installers.

Each of the smartTALKS films provides guidance for an installer’s business in a particular area, such as brand development, social media and digital marketing, and customer acquisition and retention, to help them take advantage of all prospects. Nine smartTALKS are accessible in this initial phase. 

Alice Woolley, marketing director at Vaillant, said: “When it comes to running a business, it can be difficult to carve out the time to invest in yourself and your brand. This is why marketing advice can often prove to be just as valuable to installers as technical product knowledge.  

On-demand business tool

“This new series follows on from the success of our business clinic series of events and online webinars. The videos have been designed to offer an easily accessible, on-demand business tool to enable installers to really enhance their business proposition, from building their brand from scratch, upskilling in a specific area or looking to train their own team.   

“Vaillant is committed to proudly supporting installers and so we’ve invested in a new training platform that will help equip them with the tools and knowledge they need to boost their businesses. 

“We’ve designed the smartTALKS series to be as accessible as possible, because we recognise setting time aside for training can be difficult. So, by hosting these online, installers can watch and listen at a time that suits them.”